A Times Square pop-up experience designed to reframe HIV prevention and PrEP through a simple human truth: protection only works when it fits. Framed as a bespoke tailoring shop, the experience used curiosity and craft to invite conversation—then delivered education, access to resources, and charitable support without stigma or spectacle.
By treating sexual health as something personal and designed for the individual, the campaign normalized proactive prevention in one of the most public spaces in the world.
Role: Concept development and copy.
A digital donation experience that reframed giving as something you could see, share, and shape. By letting donors choose specific rebuilding projects and follow progress over time, Red Cross Direct transformed charitable contribution into a visible, participatory experience—designed to engage a generation less likely to donate, but eager to be involved.
Role: Concept and copy..
Thanks Dad" the short film has been recognized in:
One Screen @ The One Club - Official Selection
Tropfest NY Short Film Festival - Official Selection
NY Film Festival - Official Selection
This 7 minute short film which I wrote and directed has been shared and commented on nearly 100,000 times world wide. On a very small budget I was able to pull off this piece.
