I'm an award-winning, copy-led Associate Creative Director specializing in pharmaceutical marketing. Over the past decade, I've helped launch and relaunch some of the industry's most impactful brands, including GSK's SHINGRIX, a breakthrough vaccine that grew into a billion-dollar franchise.
I write for both Healthcare Professional and Consumer audiences across vaccines, oncology, diabetes, infectious disease, dermatology, and transplantation. My work spans broadcast, digital, print, conventions, and social, always grounded in strategy and built to perform in the real world.
Before advertising, I spent over 15 years as a music producer and engineer, working with artists at Def Jam and composing for feature films. That background shaped how I think about rhythm, emotion, and storytelling—skills I bring to copy that connects, persuades, and drives behavior.
I'm based in New York and partner with agencies and clients who value smart thinking, fast execution, and work that actually works.
