Award-winning Associate Creative Director specializing in pharmaceutical marketing. I've helped launch breakthrough brands like GSK's SHINGRIX and write for both HCP and Consumer audiences across multiple therapeutic areas. Former music producer turned copywriter—I bring strategic thinking, fast execution, and work that performs.
An HCP-focused launch that cut through COPD complexity to position triple therapy with clarity and confidence. The campaign translated dense clinical data into practical, decision-supportive messaging designed for real-world practice.
Role: Lead copywriter across concept and execution for HCP and consumer launch materials.
A national TV campaign built around a reinterpreted song from The Greatest Showman, using music as the backbone of the story rather than a soundtrack.
Role: Concepted and structured multiple song-driven TV executions, using musical arrangement and narrative flow to guide emotion, pacing, and message. My music industry background informed how each version told a complete, human story.
Bronze Clio
An award-winning campaign that connected climate change to neurological health, transforming air pollution from an abstract threat into a human one. Conceived as a newspaper that actively cleaned the air, the project used storytelling, science, and design to drive awareness and action.
Role: Concept and copy development
An HCP-focused campaign designed to simplify hepatitis C treatment by reframing cure across all major genotypes. The work translated complex clinical data into clear, confidence-building messaging that helped providers move past treatment complexity and focus on decisive action.
Role: Copy development across core HCP campaign materials, including print, digital, and sales support assets.
A consumer campaign that brought the experience of migraine to life by turning it into a formidable, ever-present opponent. The concept translated the invisible burden of migraine into a visceral, human struggle—reframing patients as warriors rather than victims.
Role: Concept and copy development for consumer campaign executions.
http://www.mindsandassembly.com/lovetapp/
What’s the hidden story?
There is a common misconception that stress causes shingles. We created an unbranded campaign to educate HCPs that age is actually the leading cause of shingles.
Click the link below:
https://www.gsksource.com/pharma/content/gsk/source/us/en/campaign/shingles.html
